sugarfree.ch
category
tags
year
visuel id
graphic, motion, typo, video, web
2023
The (fictional) brief was to create a visual identity for a prevention campaign about the dangers of sugar. We had to produce a website, an animated poster, and a commercial video.
These images were created with AI, producing unusual visuals between a 3D render and a photograph. I used pixelation to suggest hidden sugars, a choice connected to my identity and my inspiration from video game culture.
I chose to approach this theme in a playful way, inspired by vintage video game aesthetics. My goal was to show that added sugars can hide even in unexpected products, such as an industrial pizza.
